Leading Dual Flush Toilet Manufacturer Caroma® Launches New Website

Caroma PR , September 30, 2010 at 6:03 PM

Surrey, British ColumbiaCaroma, the worldwide leader in high efficiency dual flush toilets for commercial and residential use, has launched a new website featuring a more consumer friendly and intuitive design. The improved layout will provide smoother navigation and the most up-to-date information on the company’s products as well as several upcoming new features.


With the newly updated website, Caroma’s goal is to increase consumer awareness of dual flush technology and its importance in home water conservation. The site’s design also showcases the stylistic and innovative design of Caroma’s high performance dual flush toilets, sinks, basins and other bathroom products. In addition, Caroma will continually update the website with fresh content and features such as new product announcements, related events, contests and more.


“Although Caroma has been known for breakthrough bathroom innovations, exceptional performance and stylish design for many years, our website never matched the quality of our products…until now,” said Derek Kirkpatrick, North America General Manager. “We believe this new design will lead to additional consumer awareness for bathroom water conservation, dual flush technology and our brand as well as ultimately drive sales.”


Underneath the logo and enhanced menu, the front page of the new website features a large top spot space for product photography. Three high quality images of Caroma products in beautiful bathroom settings rotate through the top spot. Each image features phrases such as “conservation with style,” “bathroom innovation” and “exceptional performance stylish design” to emphasize the brand’s messaging. In addition to the menu above the image, another simplified menu is super-imposed on the top spot images listing only the products, conservation and inspiration menu options. Below the top spot image is a Caroma branding statement that is followed by a list of the most recent news and events.


Since the worldwide introduction of the two-button dual flush toilet system in 1982, and the 1.6 / 0.8 gallon dual flush system in 1993, Caroma has been known for developing breakthrough bathroom technologies to support water conservation as well as being the global leader in reduced flush technology. Unlike low-flow toilets first introduced to the US market, Caroma toilets are stylish, high-performance and extremely environmentally responsible.


Can One Flush Make a Difference?

Absolutely! If just one person uses a high efficiency toilet for one year then they will save approximately 330 gallons of water (based on the average three flushes of water per day). Further, if your toilet is from the 1980’s when new toilets were regulated to use 3.5 gallons of water per flush, you would save 2,410 gallons per year by switching to a HET toilet! If 2000 people switched to HET toilets, in one year they would be able to fill an Olympic sized swimming pool with THE WATER SAVED: 660,430 gallons. If 50% of the 238 million toilets in the US that are high-flow (3.5 gallons per flush or more) were converted to a dual flush toilet, 1.4 trillion gallons of water could be saved per year!

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